Brand design for businesses that need understanding before they need creativity.

From new brands finding their footing to established teams needing alignment, I design brand systems that work in the real world.

Brand design for businesses that need understanding before they need creativity.

From new brands finding their footing to established teams needing alignment, I design brand systems that work in the real world.

Brand design for businesses that need understanding before they need creativity.

From new brands finding their footing to established teams needing alignment, I design brand systems that work in the real world.

Brand Design

Brand Design

Brand Design

Visual Identity Design

Visual Identity Design

Visual Identity Design

Digital Design

Digital Design

Digital Design

Creative Support

Creative Support

Creative Support

Abstract flowing artwork in deep blue, teal, and warm orange tones, used as a visual backdrop for the brandmw26 homepage
  • BRANDMW© /

  • BRANDMW© /

working together

working together

working together

working together

Matthew Williams / Freelance Brand Designer

Matthew Williams / Freelance Brand Designer

Matthew Williams / Freelance Brand Designer

Matthew Williams / Freelance Brand Designer

I design and deliver high-quality brand and visual design for businesses across Dorset and the South Coast. I help build, evolve and realign brands through thoughtful design that supports real decisions, sustainable growth, and real people.

I design and deliver high-quality brand and visual design for businesses across Dorset and the South Coast. I help build, evolve and realign brands through thoughtful design that supports real decisions, sustainable growth, and real people.

I design and deliver high-quality brand and visual design for businesses across Dorset and the South Coast. I help build, evolve and realign brands through thoughtful design that supports real decisions, sustainable growth, and real people.

I design and deliver high-quality brand and visual design for businesses across Dorset and the South Coast. I help build, evolve and realign brands through thoughtful design that supports real decisions, sustainable growth, and real people.

You have a direction, a name, or a business, but you’re not sure how to bring it to life yet.

I help you shape the foundations, your story, your visual language, and what you actually need, so you can launch with confidence, not guesswork.

You have a direction, a name, or a business, but you’re not sure how to bring it to life yet.

I help you shape the foundations, your story, your visual language, and what you actually need, so you can launch with confidence, not guesswork.

You have an existing brand, but it feels inconsistent, unclear, or it’s lost momentum.

I help bring focus, structure, and direction so your brand supports where the business is heading to next, not where it’s been.

You have an existing brand, but it feels inconsistent, unclear, or it’s lost momentum.

I help bring focus, structure, and direction so your brand supports where the business is heading to next, not where it’s been.

Your brand exists everywhere, but not always clearly or consistently.

I help align systems, visuals, and direction so teams move faster, decisions are easier, and the brand works harder across every touchpoint.

Your brand exists everywhere, but not always clearly or consistently.

I help align systems, visuals, and direction so teams move faster, decisions are easier, and the brand works harder across every touchpoint.

All good brand design starts with a conversation. If you’re not sure where to start, or where you need to go next, then let's talk.

All good brand design starts with a conversation. If you’re not sure where to start, or where you need to go next, then let's talk.

All good brand design starts with a conversation. If you’re not sure where to start, or where you need to go next, then let's talk.

Work that made a difference

Work that made a difference

Work that made a difference

Work that made a difference

Work that made a difference

A close-up of a beige-colored laptop with a smooth, matte finish on a matching surface.
A close-up of a beige-colored laptop with a smooth, matte finish on a matching surface.

Let’s turn your

Service-led design, built to perform

vision into reality

Where change is made

Where change is made

Where change is made

Where change is made

Consistent design across every channel. From brand design to ongoing creative support, I help brands show up with clarity, confidence, and intent, where it counts.

Consistent design across every channel. From brand design to ongoing creative support, I help brands show up with clarity, confidence, and intent, where it counts.

Consistent design across every channel. From brand design to ongoing creative support, I help brands show up with clarity, confidence, and intent, where it counts.

001

/

Brand Design

Building brands with clarity, structure, and intent. From positioning and identity to real-world application. Designed to feel consistent, confident, and unmistakably you.

Three modern matte bottles with abstract designs in black, cream, and terracotta tones, arranged against a neutral background.
Amber glass bottles with gradient labels on a warm-toned background, perfect for branding or product design inspiration.
Minimalist black bottle with 'noiré' branding, set against a textured, frosted background with abstract shadows and leaf silhouettes.

002

/

Visual Identity Design

Creating visual systems that bring brands to life. Typography, colour, layout, and imagery working as one. Built to scale across digital, print, and experience.

Lines of colorful code on a dark screen with blurred bokeh lights in the background, creating a tech-focused and modern aesthetic.
Designer working on colorful packaging designs using a computer and tablet in a modern office setting.
Close-up of colorful code on a dark screen, showcasing syntax highlighting in a programming text editor. Perfect for tech enthusiasts.

003

/

Digital Design

Designing digital touchpoints that feel considered and purposeful. From websites and campaigns to social and platform assets. Always clear, cohesive, and aligned to the brand.

Close-up of a sleek smartphone with metallic edges, colorful app icons, and a textured finish, highlighting its premium design.
Black and white shot of Mackbook laptop from the side
Cinematic shot of two iPhones standing upright

004

/

Creative Support

Ongoing design support for evolving brands and teams. Reliable, flexible, and easy to work with. Helping ideas stay sharp, consistent, and moving forward.

Modern workspace with colorful monitor, sleek desk, and stylish decor including plants and art. Perfect for creativity and productivity.
Elegant black and copper vessels with textured surfaces and orange accents, beautifully arranged against a dark background.
Close-up of colorful mechanical keyboard keycaps with a textured finish, featuring vibrant colors like red, blue, and yellow.

001

/

Brand Design

Building brands with clarity, structure, and intent. From positioning and identity to real-world application. Designed to feel consistent, confident, and unmistakably you.

Three modern matte bottles with abstract designs in black, cream, and terracotta tones, arranged against a neutral background.
Amber glass bottles with gradient labels on a warm-toned background, perfect for branding or product design inspiration.
Minimalist black bottle with 'noiré' branding, set against a textured, frosted background with abstract shadows and leaf silhouettes.

002

/

Visual Identity Design

Creating visual systems that bring brands to life. Typography, colour, layout, and imagery working as one. Built to scale across digital, print, and experience.

Lines of colorful code on a dark screen with blurred bokeh lights in the background, creating a tech-focused and modern aesthetic.
Designer working on colorful packaging designs using a computer and tablet in a modern office setting.
Close-up of colorful code on a dark screen, showcasing syntax highlighting in a programming text editor. Perfect for tech enthusiasts.

003

/

Digital Design

Designing digital touchpoints that feel considered and purposeful. From websites and campaigns to social and platform assets. Always clear, cohesive, and aligned to the brand.

Close-up of a sleek smartphone with metallic edges, colorful app icons, and a textured finish, highlighting its premium design.
Black and white shot of Mackbook laptop from the side
Cinematic shot of two iPhones standing upright

004

/

Creative Support

Ongoing design support for evolving brands and teams. Reliable, flexible, and easy to work with. Helping ideas stay sharp, consistent, and moving forward.

Modern workspace with colorful monitor, sleek desk, and stylish decor including plants and art. Perfect for creativity and productivity.
Elegant black and copper vessels with textured surfaces and orange accents, beautifully arranged against a dark background.
Close-up of colorful mechanical keyboard keycaps with a textured finish, featuring vibrant colors like red, blue, and yellow.

001

/

Brand Design

Building brands with clarity, structure, and intent. From positioning and identity to real-world application. Designed to feel consistent, confident, and unmistakably you.

Three modern matte bottles with abstract designs in black, cream, and terracotta tones, arranged against a neutral background.
Amber glass bottles with gradient labels on a warm-toned background, perfect for branding or product design inspiration.
Minimalist black bottle with 'noiré' branding, set against a textured, frosted background with abstract shadows and leaf silhouettes.

002

/

Visual Identity Design

Creating visual systems that bring brands to life. Typography, colour, layout, and imagery working as one. Built to scale across digital, print, and experience.

Lines of colorful code on a dark screen with blurred bokeh lights in the background, creating a tech-focused and modern aesthetic.
Designer working on colorful packaging designs using a computer and tablet in a modern office setting.
Close-up of colorful code on a dark screen, showcasing syntax highlighting in a programming text editor. Perfect for tech enthusiasts.

003

/

Digital Design

Designing digital touchpoints that feel considered and purposeful. From websites and campaigns to social and platform assets. Always clear, cohesive, and aligned to the brand.

Close-up of a sleek smartphone with metallic edges, colorful app icons, and a textured finish, highlighting its premium design.
Black and white shot of Mackbook laptop from the side
Cinematic shot of two iPhones standing upright

004

/

Creative Support

Ongoing design support for evolving brands and teams. Reliable, flexible, and easy to work with. Helping ideas stay sharp, consistent, and moving forward.

Modern workspace with colorful monitor, sleek desk, and stylish decor including plants and art. Perfect for creativity and productivity.
Elegant black and copper vessels with textured surfaces and orange accents, beautifully arranged against a dark background.
Close-up of colorful mechanical keyboard keycaps with a textured finish, featuring vibrant colors like red, blue, and yellow.

001

/

Brand Design

Building brands with clarity, structure, and intent. From positioning and identity to real-world application. Designed to feel consistent, confident, and unmistakably you.

Three modern matte bottles with abstract designs in black, cream, and terracotta tones, arranged against a neutral background.
Amber glass bottles with gradient labels on a warm-toned background, perfect for branding or product design inspiration.
Minimalist black bottle with 'noiré' branding, set against a textured, frosted background with abstract shadows and leaf silhouettes.

002

/

Visual Identity Design

Creating visual systems that bring brands to life. Typography, colour, layout, and imagery working as one. Built to scale across digital, print, and experience.

Lines of colorful code on a dark screen with blurred bokeh lights in the background, creating a tech-focused and modern aesthetic.
Designer working on colorful packaging designs using a computer and tablet in a modern office setting.
Close-up of colorful code on a dark screen, showcasing syntax highlighting in a programming text editor. Perfect for tech enthusiasts.

003

/

Digital Design

Designing digital touchpoints that feel considered and purposeful. From websites and campaigns to social and platform assets. Always clear, cohesive, and aligned to the brand.

Close-up of a sleek smartphone with metallic edges, colorful app icons, and a textured finish, highlighting its premium design.
Black and white shot of Mackbook laptop from the side
Cinematic shot of two iPhones standing upright

004

/

Creative Support

Ongoing design support for evolving brands and teams. Reliable, flexible, and easy to work with. Helping ideas stay sharp, consistent, and moving forward.

Modern workspace with colorful monitor, sleek desk, and stylish decor including plants and art. Perfect for creativity and productivity.
Elegant black and copper vessels with textured surfaces and orange accents, beautifully arranged against a dark background.
Close-up of colorful mechanical keyboard keycaps with a textured finish, featuring vibrant colors like red, blue, and yellow.

WHY CHOOSE ME

WHY CHOOSE ME

WHY CHOOSE ME

WHY CHOOSE ME

Performance-led brand design. Helping businesses make clearer decisions, move faster, and show up consistently where it matters most.

0+

0+

0+

0+

0+

0+

SECTORS

SECTORS

SECTORS

Understanding context, not just categories

I’ve worked across multiple sectors, each with different pressures, audiences, and constraints. Performance-led brand design adapts to context, because what works in one industry won’t automatically work in another.

0+

0+

0+

0+

0+

0+

PROJECTS

PROJECTS

PROJECTS

Designed to deliver outcomes

Every project is shaped around what the brand needs to do next. Whether launching, repositioning, or scaling, the focus is on clarity, momentum, and work that continues to perform long after delivery.

0+

0+

0+

0+

0+

0+

Applications

Applications

Applications

Built to work in the real world

From brand systems to digital, print, and ongoing creative support, performance-led design ensures ideas translate cleanly into real world solutions.

0+

0+

0+

0+

0+

0+

Countries

Countries

Countries

Consistency across location and timezones

Working with international teams requires flexibility, structure, and trust. Performance-led systems make collaboration easier, decisions faster, and execution more consistent, regardless of location.

A group of people gathered around a table, talking and working together in a shared studio space.

trusted Partnerships

trusted Partnerships

trusted Partnerships

trusted Partnerships

I work in long-term partnerships with brands, agencies, and internal teams who need experienced brand design and creative support they can rely on. I integrate seamlessly, move quickly, and focus on producing work that supports teams and delivers real outcomes.

code craft logo
code craft logo
code craft logo
code craft logo
acme logo
acme logo
acme logo
acme logo
labs logo
labs logo
labs logo
labs logo
eightball logo
eightball logo
eightball logo
eightball logo
cooperative logo
cooperative logo
cooperative logo
cooperative logo
core OS logo
core OS logo
core OS logo
core OS logo
degrees logo
degrees logo
degrees logo
degrees logo
ikigai logo
ikigai logo
ikigai logo
ikigai logo
labs logo
labs logo
labs logo
labs logo
degrees logo
degrees logo
degrees logo

your questions answered

your questions answered

your questions answered

I work in long-term partnerships with brands, agencies, and internal teams who need experienced brand design and creative support they can rely on. I integrate seamlessly, move quickly, and focus on producing work that supports teams and delivers real outcomes.

Your next project

If you’re exploring a project or simply want to sense-check an idea, we can talk it through. No pressure, no pitch, just a clear, honest conversation about what you need and whether I’m the right fit.

If you’re exploring a project or simply want to sense-check an idea, we can talk it through. No pressure, no pitch, just a clear, honest conversation about what you need and whether I’m the right fit.

Have more questions? hello@matthewwilliams.me.uk

GENERAL

GENERAL

SERVICES

SERVICES

PRICING

PRICING

COMMS

COMMS

What do you actually do for brands and businesses?

When is the right time to bring you in?

Do you work with agencies as well as direct clients?

GENERAL

GENERAL

SERVICES

SERVICES

PRICING

PRICING

COMMS

COMMS

What do you actually do for brands and businesses?

When is the right time to bring you in?

Do you work with agencies as well as direct clients?

GENERAL

GENERAL

SERVICES

SERVICES

PRICING

PRICING

COMMS

COMMS

What do you actually do for brands and businesses?

When is the right time to bring you in?

Do you work with agencies as well as direct clients?

Lets begin at the start.

Lets begin at the start.

Whether youre building something new or trying to make sense of what already exists, a conversation is often the clearest next step.

Whether youre building something new or trying to make sense of what already exists, a conversation is often the clearest next step.