Plexus® Worldwide
Health & Wellness
Plexus needed an initial brochure framework that would help shape how their skincare range was presented, communicated, and understood. The brief required a creative lead who could define the look and feel early, guide the visual language, and create a flexible template that internal teams could complete once product imagery and written content were finalised.
I approached the project by first establishing a clear creative direction that could act as a foundation for future brand development. Using the soft colour palettes already defined for the skincare sets, I introduced a restrained and calm visual language that balanced warmth with credibility.
Layouts were structured to feel more scientific and informative, with considered use of grids, infographics, and modular sections to support educational content. Natural portrait imagery was introduced to soften the experience and maintain a human connection, ensuring the brochure felt approachable rather than clinical.
Once the creative direction and initial draft were signed off, I built a flexible template system and passed it to the internal Plexus Creative team, enabling them to complete, adapt, and artwork the brochure consistently as content and imagery evolved.
This project helped establish a clearer visual and editorial direction for Plexus Skincare at a pivotal stage in the brand’s development. By defining the creative framework early, the brochure became more than a single deliverable — it set a reference point for how the skincare range could be communicated across future materials. The result was a confident, scalable foundation that balanced science, softness, and clarity, while empowering internal teams to deliver consistently.
