Forever Living Products
Health & Wellness
To evolve and maintain a global product brochure system that balances visual consistency, complex product information, and regional variation, while supporting ongoing product launches and category growth.
Working closely with Forever stakeholders, I led the evolution of the product brochure system from initial concept through ongoing rollout. This included setting visual tone and structure, developing flexible layouts for US and European versions, directing bespoke photography and image artworking, establishing clear content hierarchy for complex product information, and managing input across multiple teams. The result is a scalable, cohesive system that brings clarity to a broad and evolving product range without sacrificing visual quality.
Designing the Forever Living product brochure meant bringing clarity to a highly complex and evolving product range. The challenge wasn’t visual consistency alone, but balancing dense product information, regional variation, and long-term usability with a design system that could flex year after year. Every decision needed to support clarity at scale, without losing warmth, accessibility, or brand coherence.
