ABOUT ME
ABOUT ME
Based in Portland Dorset
Based in Portland Dorset
Based in Portland Dorset
I’ve spent over 20 years listening to brands. Not just how they look, but how they’re structured, how they perform, and where they struggle as they grow and change.
I’ve spent over 20 years listening to brands. Not just how they look, but how they’re structured, how they perform, and where they struggle as they grow and change.
20 years experience of how brands really work.
I have learnt how decisions are made, how ideas gain momentum, and how clarity is built across teams. That experience allows me to guide both new and established brands with confidence, identifying what matters most and helping shape direction early.
20 years experience of how brands really work.
I have learnt how decisions are made, how ideas gain momentum, and how clarity is built across teams. That experience allows me to guide both new and established brands with confidence, identifying what matters most and helping shape direction early.
I use creativity as a way to tell the right story.
Design isn’t just about visuals, it’s about expressing culture, values, and intent in a way people can understand and trust. I focus on building narratives that feel authentic to the brand and meaningful to the people engaging with it.
I use creativity as a way to tell the right story.
Design isn’t just about visuals, it’s about expressing culture, values, and intent in a way people can understand and trust. I focus on building narratives that feel authentic to the brand and meaningful to the people engaging with it.
Brand design is built on relationships and trust.
From founders and leadership teams to marketing and delivery, I work across every level of a business to gain a complete picture. That shared understanding is what allows brands to move forward with confidence, alignment, and purpose.
Brand design is built on relationships and trust.
From founders and leadership teams to marketing and delivery, I work across every level of a business to gain a complete picture. That shared understanding is what allows brands to move forward with confidence, alignment, and purpose.
All good brand design starts with a conversation.
If you’re not sure where to start, or where you need to go next, then let's talk.
All good brand design starts with a conversation.
If you’re not sure where to start, or where you need
to go next, then let's talk.
All good brand design starts with a conversation. If you’re not sure where to start, or where you need to go next, then let's talk.
Availability in April
Availability in April
The key to great brand design is understanding that brands live at the intersection of business and experience.
The key to great brand design is understanding that brands live at the intersection of business and experience.
I bring together vision, insight, and understanding to help businesses build relevant brands that drive growth and shared value.
I bring together vision, insight, and understanding to help businesses build relevant brands that drive growth and shared value.
99%
99%
Success rate across brand development projects delivered.
Success rate across brand development projects delivered.
The key to great brand design is understanding that brands live at the intersection of business and experience.
I bring together vision, insight, and understanding to help businesses build relevant brands that drive growth and shared value.
99%
Success rate across brand development projects delivered.
HOW I WORK
HOW I WORK
Good brand work doesn’t happen by accident. It comes from listening carefully, making the right decisions at the right time, and staying focused on what the work actually needs to do.
Good brand work doesn’t happen by accident. It comes from listening carefully, making the right decisions at the right time, and staying focused on what the work actually needs to do.
01
01
Discovery
Collaborative kickoff
My Brand Workshops help us align on goals, market context, and creative vision from the very first step.
02
02
Design & Concept
Solving the right problem
Ideas are explored, shaped, and refined into a clear creative direction. Every concept is grounded in purpose and aligned to your brand, so it doesn’t just look good, it moves things forward.
03
03
Development
Care, momentum, and transparency
The work takes shape with care and precision. You’re kept close and informed throughout, so nothing feels rushed, disconnected, or unclear as the project comes together.
04
04
Completion
Finished properly, ready to work
Final delivery that’s clear, usable, and ready to go. Assets are handed over cleanly, with support where needed, so the work can be used confidently and do its job long after launch.
My Promise
I stay close to the work from start to finish. You’ll always know where things stand, why decisions are made, and how the work supports what you’re building, not just how it looks.
My Promise
I stay close to the work from start to finish. You’ll always know where things stand, why decisions are made, and how the work supports what you’re building, not just how it looks.
Agile Process
Brand work evolves. I prototype, test, and refine ideas as we go, looping back to discovery and creative intent so decisions stay grounded in purpose, not momentum.
Agile Process
Brand work evolves. I prototype, test, and refine ideas as we go, looping back to discovery and creative intent so decisions stay grounded in purpose, not momentum.
Quality Control
Delivery isn’t the end point. I focus on consistency, usability, and performance across real applications, making sure the brand works properly, now and as it grows.
Quality Control
Delivery isn’t the end point. I focus on consistency, usability, and performance across real applications, making sure the brand works properly, now and as it grows.
Performance-Led
Creative Stack
Creative
CREATIVE STACK
CREATIVE STACK
The tools I use to shape ideas into tangible outcomes. From concept development to final artwork, these platforms support precision, craft, and creative control at every stage of the design process.
The tools I use to shape ideas into tangible outcomes. From concept development to final artwork, these platforms support precision, craft, and creative control at every stage of the design process.
PROJECT STACK
PROJECT STACK
The systems that keep work moving. Clear communication, structured workflows, and transparent delivery ensure projects run smoothly from first brief to final sign-off.
The systems that keep work moving. Clear communication, structured workflows, and transparent delivery ensure projects run smoothly from first brief to final sign-off.
AI STACK
AI STACK
Tools that accelerate exploration and enhance thinking. Used deliberately to prototype, test, and expand creative possibilities, always guided by strategy, judgement, and human insight.
Tools that accelerate exploration and enhance thinking. Used deliberately to prototype, test, and expand creative possibilities, always guided by strategy, judgement, and human insight.
trusted Partnerships
trusted Partnerships
I work in long-term partnerships with brands, agencies, and internal teams who need experienced brand design and creative support they can rely on. I integrate seamlessly, move quickly, and focus on producing work that supports teams and delivers real outcomes.
I work in long-term partnerships with brands, agencies, and internal teams who need experienced brand design and creative support they can rely on. I integrate seamlessly, move quickly, and focus on producing work that supports teams and delivers real outcomes.
