I see opportunity in every project—potential ready to be shaped into something sharper, smarter, and more effective. I focus on outcomes, not just output—unlocking fresh thinking, aligning with strategic goals, and elevating the creative to where it needs to be. It’s this mindset that helps shift work from expected to exceptional.
The Difference.
I’m brought in when brands need more than execution—they need elevation. Whether it begins with a single creative project or a smaller initiative, the work often evolves into something greater. I help teams see what’s possible within the structure of their own brand—pushing thinking further, revealing opportunities, and creating work that shifts perception. By bringing a fresh perspective, I help unlock momentum and move creative forward in ways that spark broader impact.
The difference is in the shift. I bring a 1% mindset: focused on outcomes, driven by ideas, and grounded in purpose. This isn’t about reinventing the process—it’s about drawing more from it. My work helps shape direction, strengthen narratives, and build belief in where a brand is going. It connects strategy with creativity to create meaningful, lasting change.
Visual Design Visual Design Visual Design
Visual Design Visual Design Visual Design
My Process.
Process
01
Discover
I explore the brief, the brand, and the barriers—uncovering what’s missing, misunderstood, or overlooked. This phase isn’t about following steps; it’s about surfacing insights that reveal where the brand could go, not just where it is now.
01
Discover
I explore the brief, the brand, and the barriers—uncovering what’s missing, misunderstood, or overlooked. This phase isn’t about following steps; it’s about surfacing insights that reveal where the brand could go, not just where it is now.
01
Discover
I explore the brief, the brand, and the barriers—uncovering what’s missing, misunderstood, or overlooked. This phase isn’t about following steps; it’s about surfacing insights that reveal where the brand could go, not just where it is now.
02
Create
Insight becomes direction, and direction becomes design. Every idea is crafted with intention—balancing creative expression with clarity, energy, and purpose. The work is bold, precise, and built to resonate deeply.
02
Create
Insight becomes direction, and direction becomes design. Every idea is crafted with intention—balancing creative expression with clarity, energy, and purpose. The work is bold, precise, and built to resonate deeply.
02
Create
Insight becomes direction, and direction becomes design. Every idea is crafted with intention—balancing creative expression with clarity, energy, and purpose. The work is bold, precise, and built to resonate deeply.
03
Align
Creative only works if it works everywhere. I refine and align outputs to ensure they land across teams, channels, and long-term goals. It’s where consistency meets momentum—design that not only fits, but fuels the bigger picture.
03
Align
Creative only works if it works everywhere. I refine and align outputs to ensure they land across teams, channels, and long-term goals. It’s where consistency meets momentum—design that not only fits, but fuels the bigger picture.
03
Align
Creative only works if it works everywhere. I refine and align outputs to ensure they land across teams, channels, and long-term goals. It’s where consistency meets momentum—design that not only fits, but fuels the bigger picture.
04
Transform
This is where design becomes a catalyst. Whether through a single piece or a phased rollout, I help brands evolve—shifting perception, unlocking potential, and building belief in a new direction. It’s not just a creative uplift—it’s the start of something greater.
04
Transform
This is where design becomes a catalyst. Whether through a single piece or a phased rollout, I help brands evolve—shifting perception, unlocking potential, and building belief in a new direction. It’s not just a creative uplift—it’s the start of something greater.
04
Transform
This is where design becomes a catalyst. Whether through a single piece or a phased rollout, I help brands evolve—shifting perception, unlocking potential, and building belief in a new direction. It’s not just a creative uplift—it’s the start of something greater.
My Numbers.
Process
3000+
Projects
Every project in my portfolio reflects a commitment to going beyond the expected — not just delivering creative work, but work that performs. From strategy to execution, I focus on the 1% details that elevate outcomes, drive clarity, and create real impact for the brands I work with.
3000+
Projects
Every project in my portfolio reflects a commitment to going beyond the expected — not just delivering creative work, but work that performs. From strategy to execution, I focus on the 1% details that elevate outcomes, drive clarity, and create real impact for the brands I work with.
3000+
Projects
Every project in my portfolio reflects a commitment to going beyond the expected — not just delivering creative work, but work that performs. From strategy to execution, I focus on the 1% details that elevate outcomes, drive clarity, and create real impact for the brands I work with.
06
Countries
I’ve built global creative partnerships across six countries, working closely with diverse teams to craft solutions that are not only tailored — but built for impact. Every collaboration is shaped by precision, cultural awareness, and a focus on outcomes that matter.
06
Countries
I’ve built global creative partnerships across six countries, working closely with diverse teams to craft solutions that are not only tailored — but built for impact. Every collaboration is shaped by precision, cultural awareness, and a focus on outcomes that matter.
06
Countries
I’ve built global creative partnerships across six countries, working closely with diverse teams to craft solutions that are not only tailored — but built for impact. Every collaboration is shaped by precision, cultural awareness, and a focus on outcomes that matter.
10
Awards
My experience is shaped by a commitment to continuous improvement — pushing creative boundaries, refining craft, and delivering meaningful results. It’s not just about innovation for its own sake, but using it to drive progress, elevate standards, and stay one step ahead.
10
Awards
My experience is shaped by a commitment to continuous improvement — pushing creative boundaries, refining craft, and delivering meaningful results. It’s not just about innovation for its own sake, but using it to drive progress, elevate standards, and stay one step ahead.
10
Awards
My experience is shaped by a commitment to continuous improvement — pushing creative boundaries, refining craft, and delivering meaningful results. It’s not just about innovation for its own sake, but using it to drive progress, elevate standards, and stay one step ahead.
20+
Applications
I specialise in visual and UI design across platforms, combining creative precision with project and resource management. From Adobe and Figma to Framer and Microsoft tools, I use the right applications to deliver work that performs — constantly adapting and learning as the industry evolves to stay at the leading edge.
20+
Applications
I specialise in visual and UI design across platforms, combining creative precision with project and resource management. From Adobe and Figma to Framer and Microsoft tools, I use the right applications to deliver work that performs — constantly adapting and learning as the industry evolves to stay at the leading edge.
20+
Applications
I specialise in visual and UI design across platforms, combining creative precision with project and resource management. From Adobe and Figma to Framer and Microsoft tools, I use the right applications to deliver work that performs — constantly adapting and learning as the industry evolves to stay at the leading edge.
Creative Stack
Adobe Creative Suite
For detailed, expressive brand and visual design.
Slack
For quick, creative team collaboration.
Figma
For high-quality, collaborative UI and design.
Microsoft Teams
For structured comms and approvals.
Sketch
For high-quality, collaborative UI and design.
Monday
For clear timelines and project tracking.
Framer
For interactive, high-fidelity UI prototypes.
Asana
For clear, collaborative project tracking.
Microsoft Office
For creative, clear, and diverse content delivery.
Dropbox
For storing, sharing, and delivering creative assets.
Adobe Creative Suite
For detailed, expressive brand and visual design.
Slack
For quick, creative team collaboration.
Figma
For high-quality, collaborative UI and design.
Microsoft Teams
For structured comms and approvals.
Sketch
For high-quality, collaborative UI and design.
Monday
For clear timelines and project tracking.
Framer
For interactive, high-fidelity UI prototypes.
Asana
For clear, collaborative project tracking.
Microsoft Office
For creative, clear, and diverse content delivery.
Dropbox
For storing, sharing, and delivering creative assets.
Adobe Creative Suite
For detailed, expressive brand and visual design.
Slack
For quick, creative team collaboration.
Figma
For high-quality, collaborative UI and design.
Microsoft Teams
For structured comms and approvals.
Sketch
For high-quality, collaborative UI and design.
Monday
For clear timelines and project tracking.
Framer
For interactive, high-fidelity UI prototypes.
Asana
For clear, collaborative project tracking.
Microsoft Office
For creative, clear, and diverse content delivery.
Dropbox
For storing, sharing, and delivering creative assets.
Partnerships.
(Testimonials)
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
"Matthew has a unique talent for elevating our brand through his design work. His focus and clarity inspire our audience, enhancing everything from brand creation to product design, campaigns, and events."
Nick Woodward-Shaw
Sr Vice President, Communications, Forever
“Matthew’s expertise in creating and implementing our visual branding guide surpassed our expectations. His attention to detail, clear communication, and creativity were evident throughout the project.”
Sara Hecimovic
Marketing Manager, SMEKO
"Over 14 years, I’ve come to regard him as a truly unique talent. He has an incredible ability to interpret and elevate the creative vision of any project, consistently delivering work that is both captivating and deeply engaging."
Ashley Hower
Chief Marketing Officer, Plexus
A collaborative, trusted partner mindset
