Forever Living Events
Health & Wellness / Global Events
To design and evolve the FGR25 Paris event visual identity and supporting digital style guide, while also conceptualising and artworking immersive, large-scale interactive event spaces to support the launch of Forever Living’s new PET Aloe Gel bottles within the live event environment.
The project was developed in two closely connected stages. The first focused on creating a flexible event visual identity rooted in a bespoke Paris logomark and expressive graphic language. This was supported by a fully digital event style guide, designed to provide clear creative direction, templates, and practical guidance for global teams, suppliers, and event partners.
The second stage translated the visual system into physical space. Working closely with the Forever Living Events team, I concepted and produced large-scale artwork for interactive product environments that brought the Aloe Vera PET range to life through colour, scale, and movement. These spaces were designed to encourage exploration, engagement, and social sharing, while remaining fully aligned with the wider Paris event identity.
Throughout the process, every decision balanced creativity with clarity, ensuring the system could scale across screens, print, environments, and live experiences without losing coherence.
I worked in close partnership with Forever Living’s events and production teams in the lead-up to the Paris Global Rally, supporting the creative delivery across a wide range of physical and digital environments. My role covered everything from large-scale spatial graphics and Aloe Gel feature boards to airport signage, in-venue wayfinding, and interactive displays for Forever’s new skincare range. The work spanned multiple scales and levels of complexity, often under tight timeframes, requiring flexibility, clear thinking, and strong collaboration with teams and suppliers. It was a trusted, hands-on partnership focused on translating the creative vision into practical, well-executed design that worked seamlessly in a live, high-pressure event setting.
The work also extended into technically complex interactive elements, including large-scale 3D aloe fruit and cut-out structures, which required a higher level of creative judgement, precision, and accountability across both concept and execution.
