Forever Living Products
Health & Wellness
To establish a new creative and editorial direction for Forever Living’s quarterly magazine, aligned with a more business-focused and lifestyle-driven content strategy. This included defining the visual language, structure, and tone of the publication, while ensuring it could be sustainably managed by the internal creative team long-term.
I developed a new conceptual and visual direction for the magazine, setting a clear framework for layout, typography, colour, imagery, and editorial pacing. Following this, I designed and produced the first four editions in full, using each issue to refine structure, establish consistency, and build confidence in the new approach. Alongside production, I worked closely with the internal team through creative sessions, supporting handover, resolving design challenges, and ensuring the direction could be maintained internally.
This project repositioned the Forever Living Magazine as a publication with purpose, clarity, and relevance, shifting it from a traditional internal bulletin to a more thoughtful, lifestyle-oriented magazine grounded in health, wellness, and business insight. By defining the creative framework and producing the first four editions, the magazine established a reliable editorial structure and visual language that could be carried forward with confidence by internal teams. The outcome was a sustainable, engaging, and more strategically aligned magazine that elevated the brand’s voice and creative presence.
