Vandra is a contemporary outdoor equipment brand built around movement, resilience and the quiet power of exploration. In a saturated outdoor market dominated by legacy players, this project set out to create a challenger brand one that feels modern, purposeful and performance-driven while remaining emotionally connected to the landscape it serves.
The result is a confident, high-contrast identity system rooted in clarity, durability and direction.
Vandra
Outdoor Clothing
The Vandra identity was designed to capture the essence of travel and wonder. The angular mountain mark paired with bold, industrial typography creates an immediate sense of strength and reliability. A restrained palette of charcoal, slate and signal orange reinforces performance credentials while injecting energy and visibility — critical in the outdoor category.
The visual language extends beyond the logo into a cohesive system: topographic line graphics referencing terrain, high-impact product photography, and a UI framework that balances technical precision with aspirational storytelling. From social campaigns to e-commerce and product packaging, every touchpoint was designed to communicate durability, protection and forward motion.
Vandra positions itself not just as clothing, but as equipment — engineered to elevate the outdoor experience.
