Audience silhouettes in front of a large stage with illuminated screens and lighting at a live event.

Hygena+ Brand Identity

Hygena+ Brand Identity

Hygena+ Brand Identity

Brand Design
Brand Design
Visual Identity Design
Visual Identity Design
2025
2025

The medical hygiene sector demands trust, clarity and clinical credibility — yet many brands rely heavily on sterile, predictable visual codes. Hygena+ was created to redefine healthcare branding by blending medical authority with warmth, innovation and everyday accessibility.

CLIENT

CLIENT

Hygena+

SECTOR

SECTOR

Medical Hygiene & Healthcare Products

Creative Stack

Creative Stack

ASSIGNMENT

ASSIGNMENT

Hygena+ introduces a refined, contemporary identity system centred around a distinctive logotype and the “+” device, a subtle but powerful signal of care, protection and advancement. A vibrant teal gradient palette sits against deep navy foundations, delivering both clinical assurance and modern energy.

The visual language draws inspiration from molecular structures and microscopic forms, referencing science without becoming cold or overly technical. This creates a brand that feels hospital-grade, yet human. The system scales seamlessly across packaging, digital platforms, annual reports and retail communications, ensuring consistency across consumer and professional markets.

In an industry where differentiation is often minimal, Hygena+ positions itself as a progressive healthcare innovator, confident, precise and built for a world that expects more from hygiene.

Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.
Large scale digital screen showcasing the Forever Living FGR25 Paris event logotype in script font.

Value Creation

Value Creation

Modernised an underdeveloped identity to support a growing public-facing Foundation

Created a flexible brand system designed for digital and real-world use

Strengthened narrative clarity and emotional connection through imagery and tone

Enabled more confident communication with partners, donors, and communities

Delivered a future-ready identity aligned with the Foundation’s values and ambition