The logistics sector often leans heavily on corporate conservatism, blues, arrows, and predictable global motifs. EXP required something more assertive. The identity system centres on a modular “X” device, symbolising connection points within a global hub-and-spoke infrastructure. A dominant red palette signals urgency, momentum and confidence, essential attributes in a performance-driven industry.

Applied across fleet, containers, digital platforms and corporate reporting, the system balances industrial strength with modern clarity. The bold typographic language and disciplined layout structure reinforce reliability at scale, while the graphic language enables high-impact storytelling around growth, sustainability and global reach. EXP emerges as not just a logistics provider, but an infrastructure powerhouse.