View All

View All

View All

2024

Vandra

Vandra

Vandra

Discipline

Brand Identity

Sector

Outdoors

(Overview)

Vandra isn’t just another outdoor brand—it’s a bold answer to a saturated market. In a space dominated by legacy names, the challenge was clear: create something new that felt instantly capable and confident. The strategy was to build a visual identity with presence—a dark, grounded palette offset with a vibrant hit of orange, paired with strong, dynamic imagery that balances lifestyle with performance. It needed to stand shoulder to shoulder with established brands, and signal from first glance: this is gear you can trust.

Every visual decision was crafted to elevate perception and build belief. I introduced a graphic terrain motif to create a sense of movement and topography, anchoring the brand in both place and purpose. Technical icons and confident typography communicate key specs with clarity and speed, supporting a premium, functional feel. The shift between bold product storytelling and natural, immersive lifestyle imagery gives the brand range, while maintaining consistency and strength across every touchpoint.
This is where I make the difference. My role as a freelance brand designer isn’t to colour inside the lines—it’s to help brands step into the space they deserve. Vandra needed a creative vision that could carry weight, build momentum, and break through. That’s what I delivered: a brand identity that doesn’t play safe, but moves confidently into the 1%—designed to go further, with purpose, power and clarity.