Working with the Rex Maughan Forever Giving Foundation was an opportunity to elevate a brand doing vital work across the globe. The foundation is dedicated to supporting women, children, and communities affected by poverty and natural disasters, but in a sector saturated with emotional appeals, our goal was different. We focused on clarity over sentimentality, showing the measurable, life changing outcomes the foundation delivers. My task was to modernise and strengthen the existing identity, not reinvent it, so it could stand alongside leading non profits and NGOs on the world stage.