Working with the Rex Maughan Forever Giving Foundation was an opportunity to elevate a brand doing vital work across the globe. The foundation is dedicated to supporting women, children, and communities affected by poverty and natural disasters — but in a sector saturated with emotional appeals, our goal was different. We focused on clarity over sentimentality, showing the measurable, life-changing outcomes the foundation delivers. My task was to modernise and strengthen the existing identity — not reinvent it — so it could stand alongside leading non-profits and NGOs on the world stage.