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2024

Hygena+

Hygena+

Hygena+

Discipline

Brand Identity

Sector

Healthcare

(Overview)

In a space dominated by generic aesthetics and clinical clichés, Hygena+ was created to challenge expectations. This wasn’t about following category norms — it was about raising them. I set out to design a healthcare brand that felt modern, credible, and emotionally relevant. One that could sit confidently alongside premium consumer brands, yet stay rooted in everyday family use. The result? A brand that doesn’t just look clean — it feels considered, characterful, and connected to its purpose.

The visual identity was shaped with precision: a vibrant turquoise paired with deep navy signals freshness and trust in equal measure. This confident palette, combined with modern, legible typography, frames the brand as both effective and elevated. Every detail is intentional — from the clarity of layout to the tone of voice — designed to deliver impact at shelf, on screen, and in hand. It’s a visual language that communicates performance, not just hygiene.
For Hygena+, the value wasn’t just in clean design — it was in clarifying the brand’s ambition. My approach goes beyond visuals. I help brands find their edge — that 1% shift that reframes perception, builds trust, and creates momentum. By positioning Hygena+ as a product that’s not only family-safe but medically credible, I helped bridge the gap between function and feeling. The identity doesn’t just support the product — it enhances it, turning something essential into something exceptional.