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2023

Forever Living

Forever Living

Forever Living

Discipline

Editorial Design

Sector

Health & Wellness

(Overview)

For over twelve years, I’ve partnered with Forever Living as a trusted creative collaborator across multiple design disciplines. For this case study, I’m focusing specifically on editorial design — a core part of our long-term relationship and a key contributor to Forever’s brand communications. At the heart of this work is the Forever magazine, a monthly publication that connects with Forever Business Owners (FBOs) across markets, delivering news, product insights, and motivation in a format that blends information with inspiration.

Originally conceived as a business lifestyle publication, the magazine has evolved over time — much like the brand itself. As Forever has placed greater emphasis on product innovation and wellness, the magazine has shifted toward a lifestyle-first narrative. The content now plays a more strategic role: not only celebrating the brand, but also educating readers on product benefits and real-life applications. My role has been to lead the visual evolution of the magazine — balancing editorial storytelling with commercial priorities, and ensuring every issue feels fresh, cohesive, and aligned with the wider brand system.
This isn’t just about making things look good — it’s about clarity, structure, and purpose. From layout design and typography to content hierarchy and seasonal campaigns, each issue is crafted to support both reader engagement and business outcomes. By refining the visual system and bringing consistency to the experience, I’ve helped turn the magazine into a trusted and effective tool — one that strengthens brand loyalty, supports the sales network, and reflects Forever’s global outlook.