In a sector where logistics brands often blur into one another, EXP needed to break through. With no established brand equity and a saturated, function-first market, the opportunity was clear: create a brand that didn’t just enter the space — but redefined how it could feel. I developed a bold, modern identity designed to cut through noise and build instant credibility. The red-led palette and high-impact visuals deliver energy and immediacy, while the confident typography and structured design system signal trust, professionalism, and precision.