In a sector where logistics brands often blur into one another, EXP needed to break through. With no established brand equity and a saturated, function first market, the opportunity was clear: create a brand that didn’t just enter the space but redefined how it could feel. I developed a bold, modern identity designed to cut through noise and build instant credibility. The red led palette and high impact visuals deliver energy and immediacy, while the confident typography and structured design system signal trust, professionalism, and precision.