In a category often dominated by clinical cues or overly generic wellness tropes, Chō takes a different path. I aligned the brand with a vibrant, clean narrative of gut-friendly goodness—one that feels human, relatable, and uplifting. This shift moves away from sterile or formulaic aesthetics toward something more emotionally resonant and culturally aware. Because people don’t just buy products—they connect with brands that reflect their values, their lifestyle, and their sense of self. Chō was designed to meet them there: instinctive, engaging, and full of life.