Cybersecurity is a category where trust is paramount — and that trust needs to be earned at every touchpoint. For Anex, a challenger brand in a space dominated by jargon and generic design, my goal was to create an identity that was both sophisticated and confident. The brief was clear: signal trust, technical competence, and modernity — without ever feeling cold or corporate. This wasn’t just a visual facelift. It was about creating a brand system that could carry the weight of sensitive, high-stakes work and communicate it with clarity, authority, and restraint.
